Settled in Britain since 1975, Vipoolbhai is a journalist by profession. He has been the editor of his Gujarati magazine 'Opinion' since 1995.
His forte is the torch he has held for 47 years as the leader of Gujarati Literary Academy, UK, to keep Gujarati language and literature bright in Britain. He has been an ambassador in promoting diasporic literature and making sure that it is recognised within the literary institutes in Gujarat.